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DELA wanted a strategic reorientation with the vision 'for each other' to grow as an enterprise brand.
The most beautiful words are spoken as someone has died ... which is a sin. Therefor we put speeches to honor the living with hidden cameras, which ended up as commercials and were broadcasted on national television. Ads with only ' Sweet ' were invitations to upload and were placed as unique billboards near the residence of the recipient. These and other efforts resulted in a campaign whereby DELA in terms of brand awareness, association, reputation and promoter-score gigantic has grown and caused a
doubling of the growth of the insured capital, premium income and operational activities.
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